Winners, participants, and hosts at the PMC iPhone 14 Midnight Launch

Light, Wide, and Free: The Latest From Apple

The most-awaited tech release of the year finally arrived in the Philippines. Brought to you by your premier Apple partner, the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, together with the Apple Watch Series 5, we're officially released at a midnight launch party at our flagship store in Greenbelt 3.

Customers waiting in line at  iPhone 11 and Apple Watch Series 5 Midnight Launch at PMC Greenbelt

Interactive activities for loyal Apple customers patiently waiting for midnight kept the spirits and excitement high as they got the chance to win Powerbeats Pro, AirPods, BeatsX, and P5,000-worth of PMC gift cheques. These fun activities were hosted by the boys of Perea Street - Julo, Judd, and Edsel.


The Boys of Perea Street—Judd, Edsel, and Julo—hosting PMC iPhone 11 Launch

When doors opened, Power Mac Center ambassadors Bea Alonzo, Enchong Dee, Iya Villania, Bianca King, Marc Nelson, Kobe Paras, Wil Dasovich, Jeron Teng, and Jeric Teng welcomed the excited customers.


PMC ambassadors Iya Villania, Bea Alonzo, and Enchong Dee at the iPhone 11 Launch


Enchong Dee, Wil Dasovich, and Marc Nelson at the PMC iPhone 11 Launch


Kobe Paras and other PMC ambassadors at iPhone 11 Midnight Launch


Jeron and Jeric Teng at the PMC iPhone 14 Midnight Launch

“We are grateful to our patrons who have spent several hours in a queue to be among the first owners of iPhone 11 in the country. This year’s launch has the highest turnout we've had so far. Every year, Power Mac Center launches new iPhone and Apple Watch models and we are always met with loyal customers, so we strive to reward them with only the best deals and service every time, in return for their unwavering support,” said Joey Alvarez, Director of Product Management, Marketing, and Space Planning.


Customers flocking the PMC Greenbelt store to buy their iPhone 11 and Apple Watch Series 5

Up to P25,000 worth of premium accessory bundles awaited each of the first 200 customers in line. The bundles include freebies from partner brands like Adam Elements, Aukey, Belkin, Bose, Cygnett, Defunc, Just Mobile, Lifeproof, Moshi, OtterBox, PanzerGlass, Philips, PopSockets, SanDisk, Speck, Sudio, and UAG.


Wil Dasovich unpacking iPhone 11 and Apple accessories

“I’m excited to see the specs and the wide lens to see what it can do to enhance my vlogging power,” said PMC brand ambassador Wil Dasovich, who started his career in vlogging by shooting videos using an iPhone 4. He further stated that its wide lens is what he is most looking forward to.


Wil Dasovich trying out the iPhone 11

The latest iPhone models feature a triple-camera system with wide and ultra-wide lenses, all-day battery life, tough glass screen, and water resistance of up to 4 meters submersion for 30 minutes. All three debut the A13 Bionic chip, an Apple-designed 64-bit ARM-based system on a chip (SoC) that delivers faster performance and reduced power consumption. When purchased, the iPhone comes with EarPods with Lightning Connector, Lightning Cable, or a USB-C to Lightning Cable, and a power adaptor.

iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 are now available at select branches nationwide. Also get them at Power Mac Center Web Store when you shop online.

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