It’s finally here! The latest Apple event once again introduced a variety of innovations for three different product lines: the Apple Watch Series 8, Apple Watch SE (2nd gen), Apple Watch Ultra, 2nd generation AirPods Pro, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and last but definitely not the least, the iPhone 14 Pro Max.
Hyped up for the latest in Apple technology? You’re not alone. In fact, the Apple Keynote event last September 7 currently has 27 million viewers, all eagerly waiting for the bedazzled reveal.
Here at Power Mac Center, the premium Apple Authorized Reseller in the Philippines, we will break down all there is to know about the supercharged iPhone, Apple Watch, and AirPods Pro to help you decide on getting one for yourself.
Apple Watch: The Essential Companion
Ranging from a variety of features like fitness and health apps, state-of-the-art sensors, connectivity, and the ability to contact emergency services, the all-around Apple Watch continues to dominate the smartwatch market. This year, Apple unveils the Apple Watch Series 8, Apple Watch SE (2nd gen), and Apple Watch Ultra—all running on the latest watchOS 9.
Apple Watch Series 8: Greatness in Fitness
Apple Watch Series 8 retains the features of the previous line of Apple Watch Series 7 like updated Mindfulness, Blood Oxygen and ECG Sensors, and refined Sleep Tracking. The latest upgrades include improved Cycle Tracking for women, providing accurate ovulation estimates using the wearer’s baseline temperature. It also has a 3-Axis Gyroscope and High G-Force Accelerometer to identify if you come across a car crash using the Crash Detection feature.
It also features an All-Day Battery Life with up to 18 hours on a single charge. Low Power Mode is also available by shutting off battery chugging features like the Always-On display and auto-workout detection while retaining the Series 8’s core functionality.
Also announced during the Keynote event, Apple Watch Series 8 supports international roaming for up to 30 carriers worldwide. The Philippines is also included in the list of countries with cellular networks supporting eSIM.
You can choose from Midnight, Starlight, Silver, and (PRODUCT)RED for Aluminum finishes and Graphite, Silver, and Gold for Stainless Steel.
Apple Watch SE: Your First Steps
The 2nd generation of Apple Watch SE is a perfect choice for those wanting to start their Apple Watch journey with the use of the new Family Setup feature for loved ones without iPhones. It also runs on the dual-core S8 SiP chip that also powers the latest Apple Watch lineup, making it 20% faster than the previous generation. It’s also lighter, thanks to the use of nylon for the back case.
Crash Detection and International Roaming will also be a part of Apple Watch SE along with its core features. Old and new users will also enjoy the expanded wellness, fitness, and health features of watchOS 9. Apple Watch SE is available in 40mm and 44mm wristband sizes and comes in Midnight, Starlight, and Silver finishes.
Apple Watch Ultra: Unbound, Unleashed
Apple takes a significant leap in durable wearable technology with Apple Watch Ultra. Built with a solid titanium body and a sturdy sapphire front crystal for its screen, it can endure your next adventure underwater, in the hot wilderness, or out in the cold.
With expanded battery life from a full charge, support for low power mode, 2000 nits of brightness, and more features, thrill seekers will enjoy everything the Apple Watch Ultra has to offer. It even has twice the water resistance of Apple Watch Series 8. It’s officially certified as WR100 to sustain underwater and ocean sports, carries an EN13319 standard for dive accessories used by divers around the world, and has Military Standard 810H (MIL-STD-810H) certification which puts Apple Watch Ultra to the test against extreme environmental conditions.
Apple Watch Series 8
Apple Watch SE (2nd generation)
Apple Watch Ultra
|Temperature Sensing for cycle tracking with ovulation estimates||Redesigned nylon back case with aluminum body||New 49mm titanium case with largest Always-On Retina display|
|Family Setup support||Family Setup support||Temperature Sensing for Cycle tracking with ovulation estimates|
|High-G Accelerometer and 3-Axis Gyroscope for Crash Detection||High-G Accelerometer and 3-Axis Gyroscope for Crash Detection||Customizable Action button|
|Up to 18 hours of Battery Life. 36 with watchOS 9 Low Power Mode feature||New Dual-core S8 SiP chip. Up to 20% faster than Apple Watch SE(1st generation)||Family Setup support|
|Compass Backtrack Support||Compass Backtrack Support||High-G Accelerometer and 3-Axis Gyroscope for Crash Detection|
|New Dual-core S8 SiP chip||Shipping with watchOS 9 at launch||Up to 36 hours of Battery Life. 60 hours with watchOS 9 Low Power Mode feature|
|Shipping with watchOS 9 at launch||-||Precise Dual-Frequency GPS that improves Compass Backtrack|
|-||-||Depth gauge and water temperature sensor|
|-||-||New Dual-core S8 SiP chip|
|-||-||Shipping with watchOS 9 at launch|
AirPods Pro (2nd generation): Music Redefined
With Apple’s year-to-year innovations in the wireless headphones category, they continue to raise the bar once again with the second generation of AirPods Pro. It’s time for audiophiles to get hooked once more with the breakthrough audio experience it offers straight to their ears.
The H2 Chip provides a solid improvement in acoustics and has 2x improved Active Noise Cancellation compared to the previous generation. The new low-distortion audio driver and custom amplifier deliver crisp and rich sound for more immersion. It also supports the new Personalized Spatial Audio feature for a tailor-fit listening experience. With the use of the iPhone’s TrueDepth camera, you can set a unique audio profile that best suits your listening needs.
Transparency Mode is also getting a serious upgrade with the new and improved Adaptive Transparency. This feature reduces a significant amount of environmental noise, ranging from sirens, loud vehicles, construction work, and many more, all thanks to dynamic noise cancellation and the ability to process any high-decibel sounds you’re exposed to.
Apple also upgraded the charging case with a variety of new features, such as a lanyard loop so you can strap your AirPods Pro onto your bag, improved water and sweat resistance, and Precision Finding that enables the user to locate the case using guided directions with Find My. It also has a built-in speaker that plays a loud tune for easier location.
iPhone 14 and iPhone 14 Plus: Groundbreaking, Breathtaking
Finally, the moment we’ve all been waiting for, Apple’s latest entry to the iPhone series: iPhone 14 and iPhone 14 Plus. Both models are powered by the zippy and powerful A15 Bionic chip that’s designed to take on all the demanding processes from the lines of work and entertainment and built-in privacy and security that guarantees the safety of your data. Both models also feature critical safety features such as the Crash Detection feature found in the latest Apple Watch, and the new Emergency SOS via satellite for pinpoint accuracy when contacting authorities for help.
Apple also introduces a new 12MP main camera, a new front TrueDepth camera with autofocus support, an Ultra Wide camera that captures more space, and the Photonic Engine image pipeline for a solid low-light photography experience. Cinematic mode is also beefier with support for up to 4K HDR at 30 FPS and the new Action mode feature that reduces camera shake when recording exhilarating moments with friends.
And the batteries? Of course, the iPhone 14 further extended iPhone’s battery life with up to 20 hours of video and 80 hours of audio playback. It can now charge up to 50% for just 30 minutes with the use of a 20W adapter or higher. iPhone 14 Plus, meanwhile, boasts an even longer video playback capability of 26 hours and 100 hours of audio playback. It also charges up to 50% in just 35 minutes with a 20W adapter.
The iPhone 14 and iPhone 14 Plus retain nano-SIM support and offer eSIM support built into the phone, allowing users to quickly transfer their existing plans without the hassle of physically moving a SIM card that contains a lot of your important contacts. They’re also 5G capable and support over 250 carrier partners around the globe.
When it comes to size, the iPhone 14 will retain the 6.1-inch display and for the first time since the iPhone 8 Plus, Apple brings back the 6.7-inch screen for the iPhone 14 Plus.
The iPhone 14 and 14 Plus are both available in Purple, Midnight, Starlight, (PRODUCT)RED, and the all-new Blue iPhone.
14 Pro and iPhone 14 Pro Max: Always-On Top
The Cupertino tech giant finally simmered down the excitement of many iPhone fans with the introduction of their latest entries to the Pro lineup: the iPhone 14 Pro and iPhone 14 Pro Max. Both premium additions to the series feature the new 48MP main camera, Always-On Display, Dynamic Island, and the new A16 Bionic chip that provides limitless potential.
The iPhone 14 Pro and iPhone 14 Pro Max retain the Ceramic Shield protection and stunning Super Retina XDR display with up to 120Hz adaptive refresh rate. For the first time in iPhone history, the Always-On display allows you to view the time, widgets, and Live Activities of your phone at a glance. With Always-On powered by a 1Hz refresh rate, it doesn’t put so much strain on the device, making it power efficient.
It also offers a brighter outdoor peak brightness in a smartphone with up to 2000 nits, a major game-changer versus the iPhone 13 Pro, so you don’t have to swipe up brightness all the way to the highest level anymore.
The TrueDepth camera’s redesign paves the way for a new, interactive user experience with Dynamic Island, finally bridging the gap between software and hardware. It is a clever way to show all the important notifications and ongoing background processes with just a tap on the TrueDepth camera. It expands to show incoming calls, content, and controls with minimal distractions and presents confirmation when muting the phone, charging, connecting your AirPods, and a lot more.
Apple is all about power efficiency, and the A16 Bionic chip continues to outrun the competition with 40% faster-processing speeds powered by a 6-core CPU with 2 high-performance cores, 4 high-efficiency cores, a 16-core neural engine, and a 5-core GPU with 50% more memory bandwidth to handle your graphics intensive mobile games with ease.
The A16 Bionic now includes an Image Signal Processor that powers the new 48MP Main camera and the Photonic Engine feature for a wider dynamic range when taking photos and videos. There are also tons of improvements with the Ultra Wide camera and Telephoto lens—ranging from sensor upgrades, low-light support, and control over sharpening and color balance to bring more life into photos.
The iPhone 14 Pro and iPhone 14 Pro Plus come in four different finishes: Space Black, Silver, Gold, and the dashing Deep Purple.
iPhone 14 Plus
iPhone 14 Pro
iPhone 14 Pro Max
|6.1” Super Retina XDR Display||New 6.7” Super Retina XDR Display||6.1” Super Retina XDR Display with Always-On||6.7” Super Retina XDR Display with Always-On|
|Emergency SOS via satellite and Crash Detection||Emergency SOS via satellite and Crash Detection||Emergency SOS via satellite and Crash Detection||Emergency SOS via satellite and Crash Detection|
|Upgraded dual-camera system with 12MP Main and Ultra Wide lenses||Upgraded dual-camera system with 12MP Main and Ultra Wide lenses||Updated Pro camera system with 48MP Main, Ultra Wide, and Telephoto lenses||Updated Pro camera system with 48MP Main, Ultra Wide, and Telephoto lenses|
|TrueDepth front camera||TrueDepth front camera with autofocus||TrueDepth front camera with autofocus||TrueDepth front camera with autofocus|
|20 hours video playback||26 hours video playback||23 hours video playback||29 hours video playback|
|A15 Bionic Chip||A15 Bionic Chip||New A16 Bionic chip||New A16 Bionic chip|
|-||-||Dynamic Island||Dynamic Island|
|-||-||2000 nits peak brightness (outdoor)||2000 nits peak brightness (outdoor)|
|-||-||Adaptive True Tone flash||Adaptive True Tone flash|
|Action mode for stable on-the-move video recording||Action mode for stable on-the-move video recording||Action mode for stable on-the-move video recording||Action mode for stable on-the-move video recording|
|Shipping with iOS 16 at launch||Shipping with iOS 16 at launch||Shipping with iOS 16 at launch||Shipping with iOS 16 at launch|
Far Out of this World
Adventurers, photographers, gadget enthusiasts, audiophiles, everyone is eagerly waiting to get their hands on the Apple Watch Series 8, the robust and extreme Apple Watch Ultra, the beginner-friendly Apple Watch SE, the new-and-improved AirPods Pro (2nd generation), the big and bigger iPhone 14 series consisting of iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, that go beyond the limits and standards of the smartphone industry.
Then again, the real question is: when will they arrive? How much will they cost? Hold your horses and watch this space. Power Mac Center is right here to fulfill your dreams of getting the latest in Apple technology and electronics store in the Philippines. All devices are coming straight to our stores and the Web Store so you don’t have to look anywhere else. To stay updated on these devices, follow us on Facebook, Instagram, TikTok, Twitter, and Viber Store for more updates on their availability.